One of the most popular logos ever conceived was the I Love NY Logo. At one point in your life, you must have encountered this eye-catching logo printed on white T-shirts being sold in the department store, worn by customers in a diner, or just simply prominently displayed on a street where you once strolled or passed by on your way to work. But did you ever ask yourself what font is used in the I Love NY logo?
For starters, the logo was conceived way back in 1977 when Milton Glaser, a graphic designer was hired by an advertising agency tasked to develop a marketing campaign for the state of New York.
It was developed, not only for New York City as others thought it was, but rather, for the whole state of New York to promote tourism and investments.
Over the years, however, it became more directly associated with New York City and you might even have encountered a remake of the logo with the letter C, denoting “City”, at the end. Truly it may be one of the most successful advertising campaigns that even up to now, you can still find stores reporting brisk sales on T-Shirts with the I Love NY logo.
The marketing success of the logo exceeded expectations, to say the least, and in time went to take a permanent place in New York history as one of the great icons of that state such as the statue of liberty, the empire state building and times street in New York City.
But what really is with that logo? Why does it attract the eye more readily? As you perhaps may notice, the fonts on the logo have a certain appeal that drives your mind to really think about New York, or rather, think about visiting the state. A lot of speculations and theories arose about what font is used in the I Love NY logo that Glaser designed but, so far, no one was able to guess it correctly.
A lot of people claim that the letters is a type of font called American Typewriter. But, upon closer inspection, however, the I Love NY logo seemed to have a more distinctive contour on its font than that of the American Typewriter and the yet undisclosed font on the logo look as if it is inviting anyone who sees it to visit the state or the city of New York.
There are also some who claim that the font used on the logo may have just been created for the project by Glaser himself yet there really is no solid evidence as to this point. There are also claims that Milton Glaser modified the American Typewriter font to produce the fonts used on the logo.
The fact, however, is that the I Love NY logo was conceptualized and designed in 1973 while the American Typewriter font came into being in 1974 after it was designed by Joel Kaden and Tony Stan or roughly a year after Glaser introduced the fonts used on the logo.
To date, the question of what font is used in the I Love NY logo still lingers on and it may seem to contribute much to its popularity making it one of the most commonly recognized iconic symbol of all time.